The 2025 EDB Annual Meeting is fast approaching. Reserve your spot today and join hundreds of business and civic leaders on Feb. 26 at the Greater Tacoma Convention Center to celebrate economic development excellence in the South Sound.

Once again, the EDB has arranged a dynamic and compelling keynote presentation that is sure to inspire, motivate and leave a lasting impression. Tyler Pigott, senior director of sales for StoryBrand, will share his insights on the power of storytelling and how your personal story, company story and community story can unlock new opportunities for growth in Pierce County.

The power of a clear message

Storytelling isn’t just an art—it’s a competitive advantage. When you master the ability to tell your story with clarity, you engage your audience, build trust and inspire action.

Pigott will share with meeting attendees how the StoryBrand Framework can help you communicate with impact by cutting through the noise and connecting with people on a deeper level. The powerful messaging tool has been used as a marketing strategy by the worlds’ top brands and more than 10,000 small businesses to help them communicate their messages simply and clearly. Pigott has more than a decade of experience implementing the StoryBrand Framework across hundreds of brands.

Learn how to position yourself and your business as part of the larger narrative that shapes our region—a place where people want to live, work and thrive. Working together, we can create a compelling story for Pierce County and show why it’s the heart of opportunity and connection.

Don’t miss this dynamic and inspiring presentation – and more – at the 2025 EDB Annual Meeting. Reserve your spot today.