Road to recovery: EDB shifts marketing focus
As Tacoma-Pierce County enters the recovery phase of COVID-19, the Economic Development Board for Tacoma-Pierce County is repositioning its marketing efforts to support the organization’s five-year work plan and attract businesses looking to locate to the area.
The EDB has partnered with Development Counsellors International (DCI), a specialized place-marketing agency, to create a new business development brand and website. To launch the effort, in May the EDB held a virtual focus group with community leaders to discuss Pierce County’s strengths and weaknesses.
“It’s more important than ever that we highlight and elevate our thriving community to raise awareness among corporate executives and site selection consultants,” said Sarah Bonds, EDB Vice President of Business Recruitment.
A new and improved website is expected to launch late 2021. In the meantime, there’s a lot of work going on behind the scenes to create new content and messaging. Stay tuned.